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The Parlux ADVANCE hair dryer is the dryer that won Best Hairdryer at Marie Claire's first ever Hair Awards. Proof that not all hairdryers are created equal. The super powerful engine dries my hair in half the time, while the ions banish static. It's innovative, technologically advanced design is perfect for precision styling and speedy drying. The K Advance motor creates a precision jet of controlled air and outputs a market leading airflow of 83 cubic metres per hour. Engineered from scratch for superior performance, the motor offers enhanced power and an increased lifespan. The cutting edge ionic and ceramic technology also guarantees healthy hair and static free, sleek blow drys.